Empowering women artisan of Punjab and reviving handicraft Traditions
With the vision and support of SEWA Punjab, this initiative was undertaken to empower and uplift the design capacity and technical skills of artisan behns, especially in the traditional crafts of Phulkari and Adda Aari work in Sanour and Malerkotla. Through dedicated efforts and guidance from artisan trainers, the program has become a journey of skill enhancement, creativity, and self-reliance for women artisans. Since July 2024, women who had earlier received basic embroidery training through the ITC program have been learning how to transform their craft into market-ready products while preserving the beauty and authenticity of traditional techniques.
Empowerment and Skill Upliftment:
Focused on the empowerment and skill upliftment of rural women, SEWA Punjab conducted regular capacity-building sessions to enhance the design capacity and technical skills of behns in traditional crafts such as Phulkari and Adda-Aari embroidery. Through training in stitching, finishing, and product-making, women artisans developed products with improved quality and market appeal while preserving traditional craftsmanship. The initiative also encouraged cluster-based livelihoods, enabling behns to work collaboratively from SSK centers and their homes. Expanding to Moga, Nabha, and Mohali, training sessions in jute bag making, stitching, and kit-making further strengthened confidence, creativity, and sustainable livelihood opportunities for women artisans.
Market Readiness:
To empower rural women and revive Punjab’s traditional Phulkari embroidery, SEWA Punjab is actively developing a Phulkari Cluster in the Sanour block of Patiala. Currently, 10 behns are part of the initiative, with new members joining regularly and creating sustainable livelihood opportunities through traditional crafts. Along with preserving the art form, the focus is also on making products market-ready by improving stitching neatness, finishing, and overall product quality.
In July 2024, the first Rakhi-making session was conducted where behns learned braiding, macrame, and motif-making techniques. A total of 61 Rakhis were created, out of which 33 were sold during a team meeting in Chandigarh, generating sales of Rs. 1,645.
SANOUR – Phulkari Work
In the heart of Sanour, SEWA Punjab is breathing new life into the timeless tradition of Phulkari. By fostering a growing collective of rural women artisans, we are transforming ancestral craft into sustainable livelihoods.
Through dedicated skill-building and collaborative workshops, our behns have mastered the fine balance of intricate embroidery and high-quality finishing. Today, this craftsmanship comes to life in a contemporary collection—from elegant sarees and stoles to modern home essentials like runners, cushion covers, and handcrafted magnets. Every stitch tells a story of empowerment, designed for the global market and ready for bulk partnership.
MALERKOTLA – Adda Aari Embroidery
In Malerkotla, many behns are skilled in traditional Adda-Aari embroidery using dabka, nakshi, and moti work. To support women new to the craft, SEWA Punjab organized Adda embroidery training sessions between January and March 2024 with community trainer Safia ben, through which 51 women received training.
Further capacity-building sessions and home visits were conducted in July 2024 to improve embroidery alignment, finishing, and overall product quality, helping behns refine their craftsmanship and prepare for better market opportunities.
Cluster and Enterprise Formation:
SEWA Punjab continued empowering women artisans in Sanour and Malerkotla through skill development, product design, and livelihood opportunities. New Phulkari products including stoles, sarees, cushion covers, table mats, runners, fridge magnets, and potlis were developed and showcased at exhibitions and community events. Special handcrafted Phulkari sarees were also created to celebrate and promote Punjab’s traditional embroidery heritage. In Sanour, behns received Phulkari work orders through community partnerships, while continuous training sessions strengthened their product-making and finishing skills. In Malerkotla, 51 women were trained in traditional Adda-Aari embroidery under the guidance of community trainer Safia ben. A key focus of the initiative was building a collective enterprise spirit by forming artisan clusters where women can collaborate on product development, sample creation, and sustainable livelihood generation.
Cultural Preservation:
The initiatives undertaken by SEWA Punjab reflect a strong commitment toward inclusion, women’s empowerment, and sustainable livelihood creation across various districts of Punjab. Through continuous capacity-building sessions, skill enhancement training, and opportunities for product development and exhibitions, women artisans are being encouraged to become financially independent and active contributors to the formal economy. At the same time, the initiative plays an important role in cultural preservation by reviving traditional Punjabi crafts such as Phulkari and Adda-Aari embroidery and thoughtfully integrating these techniques into modern products like tote bags, bookmarks, luggage tags, stoles, and home décor items. By blending heritage craftsmanship with contemporary market needs, SEWA Punjab is not only strengthening artisan communities but also ensuring that Punjab’s rich craft traditions continue to thrive for future generations.
Artisan Stories of Strength & Creativity
Meet Our Artisan Behns -Faces Behind the Craft
Parvinder Kaur:
With 20 years of experience passed down from her mother, Parvinder now serves as our dedicated community Phulkari trainer, mentoring the next generation of artisans.
Farzana Akhtari:
A hardworking homemaker and skilled Adda-Aari artisan, beautifully carries forward the tradition of intricate hand embroidery through her dedication, precision, and creativity, balancing her household responsibilities while contributing passionately to the artisan community.
Baljit Kaur:
Balancing motherhood with her craft, Baljit creates exquisite chope da mor embroidery that has become a standout favorite among customers at our fairs.
Ayesha Fatima:
A young girl from Malerkotla, balances her studies and household work while passionately learning Tille Ka Kaam and Adda-Aari embroidery. Through dedication and hard work, she creates beautiful potlis, velvet stoles, and shopper bags, preserving traditional craftsmanship with modern creativity.
Baljit Kaur:
A passionate young artisan who found both creative expression and financial independence through Phulkari, she is the talent behind our popular, signature boho-style cushions.
Harwinder Kaur:
Our most seasoned artisan, Harwinder brings unparalleled expertise to the group, seamlessly blending Phulkari embroidery with advanced tracing, stitching, and knitting techniques.
