Most womenartisans in the rural and remote belts of Punjabare at the disposal of middlemen to supply them with raw materials, give them production orders, and then sell their products ahead through their own channels. The artisans are not in touch with the actual customers and have nosay in setting the price for their products. In this process,what the artisans get in hand is a dismal income for their all efforts.
SEWA Punjab workstowards facilitating the livelihoods of artisans and ensuringfair renumeration for their products by linking them directly to the market. Outreach activities are conducted to identify and mobilize them into groups, and to make them aware of the value of their work.Assistance is provided to them at all steps,from product ideation to designs, price-fixing, marketing and reaching out to local customers. Further, SEWA Punjab is affiliated to SEWA Ruaab, a garment production company owned and operated by SEWA artisan members. By collaborating with this platform and linking artisans of Punjab to it, SEWA Punjab aims to further enhance and develop their skills and livelihoods.